Developed a sophisticated, high-conversion e-commerce platform for a premium New Zealand woodfire brand. This project was engineered to balance heavy visual storytelling with a lightweight, high-performance backend to mirror the reliability of the products themselves.

The Technical Execution

• Platform & Builder: Leveraged WordPress integrated with Elementor Pro to create a fully bespoke UI/UX, moving beyond standard templates to achieve a “luxury brand” feel.
• Custom Product Catalog: Utilized WooCommerce with custom product loops to showcase technical specifications (heat output, burn time, and emissions) alongside high-resolution lifestyle imagery.
• Dynamic Visuals: Implemented advanced motion effects and parallax scrolling via Elementor’s motion engine to simulate the warmth and movement of fire, enhancing the “storytelling” aspect of the brand.
• Conversion Focus: Designed a seamless path-to-purchase using custom-styled checkout pages and interactive “Find Your Model” filtering systems to help users navigate the catalog by room size and style.